Gregory Graf

Gregory Graf is an SEO, online-reputation, and political-communications strategist based in the Boise, Idaho area. He has spent more than 25 years creating high-visibility content for major brands and public figures, and is the founder and CEO of Ghosts (ghosts.app) and Snake River Strategies.

Based in

Star, Idaho (Boise area)

Experience

25+ years in content, SEO, and reputation

Current role

Founder & CEO, Ghosts (ghosts.app)

Also

Founder & CEO, Snake River Strategies

Focus

Content that scales without losing accuracy or voice

The work

Gregory has spent more than two decades building content that has to do two hard things at once: reach a large audience and hold up to scrutiny. He led search and reputation for a global consumer-products company for a decade, running international projects across Asia under strict legal constraints, with no removals and nothing gray-hat. Writing at that level, for names that big, teaches a simple lesson. The facts have to be right, because someone else answers for them, and the voice has to belong to the person whose name is on it.

That lesson is the reason Ghosts exists. When AI writing tools arrived, they wrote fluent copy that fell apart on a close read: invented statistics, and every client reduced to the same competent stranger. Ghosts is his answer to a practical question, namely what it would take to produce an AI draft you would put your own reputation behind.

Areas of focus

• · Search engine optimization and content strategy
• · Online reputation management (ORM)
• · Answer engine optimization (AEO) and generative engine optimization (GEO)
• · Political communications, campaign content, and sourced reporting
• · Public relations and high-stakes messaging
• · Applied AI for content creation

Ventures and writing

Find Gregory online