AI writing and optimization engine

Your content gaps, found and filled.

Point Ghosts at a site and it finds the pages that are too thin to compete and the ones that should exist and do not. It writes them to a shape measured from pages already ranking, attaches a checkable source to every claim, and handles the optimization work that is easy to forget by the fortieth page, leaving you to decide what ships.

One URL, no card. Plans for agencies, in-house teams and solo writers.

ghosts · Write
Scan a client site
clientsite.com
Reading the sitemap…

Every page classified by type, then checked against the searches that matter in this market.

The actual flow: scan the site, read the gaps, fill one.
The engine

We measured what ranks, so the brief rests on evidence

Every other tool starts at an empty box waiting for a prompt, which leaves your writer doing the research, the strategy, and the QA step. Ghosts starts a page earlier, before the box: it reads what is already ranking, commits to a structure measured from those pages, and gathers the sources before it writes a word. The draft arrives with the homework attached, so your editor spends the time on judgment instead of assembly.

01 · AUDIT

Scan any site

Point it at a URL. It finds the pages too thin to compete, the service and location pages that should exist, and the gaps a competitor already covers.

02 · SPEC

Write to a measured band

Length, structure and the citation floor come from pages already ranking in that industry, at the page type you are writing.

03 · OPTIMIZE

The details, on every page

Authorship and E-E-A-T signals, cited sources, schema, internal links, and formatting that answer engines can quote. Applied while the draft is written.

Read the pages that outrank you and most of them cite no authority for what they claim, with no author a reader could look up. Both gaps cost very little to close, so an audit here starts by looking for them.

We pulled the link data for these markets too, and referring domains barely ordered the results at all. Links still matter. Content is the part you can change this quarter.

Who runs it

Find the sentence that sounds like your week

Why the tenth piece is better than the first

It gets more like you every time you edit it

Every edit becomes a lesson the model keeps, so a writer trained on real samples learns from what your editor changes, project memory keeps the tenth piece consistent with the first nine, and each correction stays visible and reversible. Most tools hand all five of your clients the same competent stranger, while this one holds five distinct voices and sharpens each as your editor works.

A competitor cannot copy it. Anyone can assemble a pipeline, but nobody else holds what your account has learned about your clients over months of edits.

One lane, its own rules

Law firms publish under advertising rules

Those rules differ by state, and a page that trips one costs a firm more than a rewrite. The law firm lane adds jurisdiction rule packs and an editor's read against them. A named reviewer signs off on every piece in that lane.

Ghosts for law firms

You draft it once. It earns for years.

Scan a site and see what it is missing. Enter one URL, no card required, and you get the gap list plus a sample page written to the measured band.