For pr & communications

The announcement moved up a week, but the byline stayed exactly where it was.

Ghosts drafts contributed articles, statements, and executive bylines that hold their message at news speed, so the copy lands while the story is live and reporters are building their pieces around it.

Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.

The contributed article has been "in progress" for a month, and now the announcement it was supposed to support just moved up a week, which means the client expects a finished piece on their desk by tomorrow morning.

You could write it tonight, and you've written a hundred of them, but you've also got three other accounts with compressed schedules of their own, and "I'll do it after hours" only scales so far before something ships that shouldn't have. The calendar is not negotiating.

Brief Ghosts the way you'd brief a staff writer: the message, the audience, the outlet, the quotes that are approved, and the lines that aren't. Then edit. Your writer drafts on-message with sources cited, so you get a contributed article or statement that's ready for your red pen while the story is still moving, rather than a polished draft arriving a week after the moment it was supposed to catch has already passed.

Ava
Meet your writer
Ava · PR & communications

On-message drafts at news speed.

How it works.

1

Give Ava the brief, meaning the message, the audience, the outlet, the approved quotes, and the lines that are off-limits.

2

After a couple of quick questions about angle and quotes, Ava researches the destination and writes to your spec, matching the format the piece is aimed at.

3

Run the editor's review, tighten the draft in one click, and route it through your client approval chain with a logged paper trail before anything ships anywhere.

Built for this work.

Wire-ready formats

AP-style releases, media pitches, and op-eds under executive bylines each carry their own structural spec, so the draft reads native to the outlet that receives it.

An independent fact-check

A fabricated quote or statistic gets caught by an agent that did not write the draft, so it surfaces during review rather than after the wire carries it in front of a client.

A voice per executive

Because writers train on each spokesperson's published work, matching cadence and word choice, the bylines stay credible under the reader's eye.

Approval links with a paper trail

Clients approve or request changes on a private link, and every decision is logged with a timestamp for the record.

An issues log per draft

You get a record of what was flagged and what changed in each pass, so it is ready for account review the moment a client asks.

Start writing

Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.

What every draft comes with.

  • · Research with sources cited inline, not vague claims dressed up as expertise.
  • · Written in the voice the piece calls for, yours or your client's.
  • · An editor's review that checks the sourcing and offers fixes you take in one click.
  • · The credit cost shown before it drafts, so nothing surprises you at the invoice.

Questions you're probably asking.

How do I keep it on message?

The message and the off-limits lines are part of the brief itself, which means the writer is working inside your constraints from the first sentence rather than being corrected after the fact, and because nothing publishes on autopilot, you approve every word before anything leaves your hands, every time.

Is it fast enough for a moved-up deadline?

Research and a cited draft come back in minutes, which leaves your review as the only thing standing between the brief and the wire, exactly where it belongs.

Can it hold a client's house style?

Yes. Define the voice once per client, and every piece that follows is written to that same spec, whether the next assignment arrives tomorrow or next quarter.

Brief your first piece.

Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.

Running this at agency or enterprise scale, with multiple seats or custom integration needs? Book a demo →