For political consultants
Their name is on it, which is exactly why their voice has to be in it.
From a brief only you could give, Ghosts drafts the newsletter and the op-ed in your client's voice, and it holds that voice from the first line to the last.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
The senator's Substack goes out Thursday, it's Tuesday, and you have three other clients waiting on drafts of their own.
You know exactly what the issue is this week and exactly what she'd say about it, but what you don't have is four uninterrupted hours to get her cadence right: the way she leans on plain talk, the rancher's patience in her sentences, the thing she'd never say. A chatbot doesn't know any of that, so it writes Generic Politician, and a district that has heard her for three terms notices the swap the moment it hits their inbox.
Ghostwriting for elected officials is the oldest job in communications, and the people doing it have worked from generic tools that were never built to hold one person's cadence across a season of copy.
You brief Ghosts the way you'd brief a junior staffer who's been in the room: who the client is, how they talk, what this week's piece needs to do, and what's off the table. The writer asks a few sharp questions and then drafts in the client's voice with sources cited, so the district newsletter and the op-ed read as one person because the same voice profile wrote both.
Holds a candidate's voice across the newsletter and the op-ed, so a district update and a floor statement read as the work of one person.
For statements and press work, Ava takes the brief and turns a draft around while the news is still moving. Most land the same afternoon you file the brief.
Make your own ghost. Build a ghost for every client. The senator's ghost learns the rancher's patience in her sentences; the mayor's learns his lists of three and his refusal to say "stakeholder." Set each one up once; every draft after that starts in the right voice.
How it works.
Set up the client once, defining voice and red lines along with positions and audience. That single setup carries across every piece you file afterward.
Each week, once you hand over the talking points and answer a few quick questions, the draft comes back with sources cited inline.
Once you approve a cited draft that sounds like your client on their best day, you publish it under their name, and the responsibility sits where it always did, with the office holder.
Built for this work.
Facts locked by design
Verified numbers and dates stay locked through later edits, along with any direct quote, so an editing pass can sharpen the argument without altering the figure it rests on.
Formats for the trail
Speeches, op-eds, fundraising email sequences, press releases, and social, each with its own structural spec.
A voice per candidate
Train a writer on the candidate's own words, drawing from past speeches and emails, so what you send out carries their phrasing rather than the flat house style every press shop reaches for.
Confidential by default
We run no training on your content and keep tenants isolated from one another. Nobody at Ghosts reads what you write.
Same-day derivative content
Repurpose the op-ed into the email and the social posts while the story is still fresh and the same argument can carry three formats before the cycle turns.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
What every draft comes with.
- · Research with sources cited inline, not vague claims dressed up as expertise.
- · Written in the voice the piece calls for, yours or your client's.
- · An editor's review that checks the sourcing and offers fixes you take in one click.
- · The credit cost shown before it drafts, so nothing surprises you at the invoice.
Questions you're probably asking.
The voice is the brief itself. Once you define how the client talks, every draft gets written and then reviewed against that same definition.
Drafts cite sources inline, and the editor's review checks each claim before you approve. You still read every word yourself, the way you would with a staffer's copy.
Every client gets their own room, with a separate voice profile and its own ghost carrying that account's history, so nothing bleeds between accounts.
Brief your first piece.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
Running this at agency or enterprise scale, with multiple seats or custom integration needs? Book a demo →