For political consultants
Their name is on it. Their voice has to be in it.
Ghosts drafts newsletters, op-eds, and statements in your client's voice, from a brief only you could give.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.
The senator's Substack goes out Thursday. It's Tuesday, and you have three other clients.
You know exactly what the issue is this week and exactly what she'd say about it. What you don't have is four uninterrupted hours to get her cadence right: the way she leans on plain talk, the rancher's patience in her sentences, the thing she'd never say. A chatbot doesn't know any of that. It writes Generic Politician, and Generic Politician gets noticed for the wrong reason.
Ghostwriting for elected officials is the oldest job in communications. It has just never had a tool built for it.
You brief Ghosts the way you'd brief a junior staffer who's been in the room: who the client is, how they talk, what this week's piece needs to do, and what's off the table. Your writer asks a few sharp questions and drafts in the client's voice with sources cited, so the district newsletter, the op-ed, and the statement all sound like the same person. Because they're supposed to.
Holds a specific person's voice across a weekly cadence.
For statements and press work, David takes the brief.
Make your own ghost. Build a ghost for every client. The senator's ghost learns the rancher's patience in her sentences; the mayor's learns his lists of three and his refusal to say "stakeholder." Set each one up once; every draft after that starts in the right voice.
How it works.
Set up the client once: voice, positions, audience, red lines. It carries across every piece.
Each week, give the talking points and answer a few quick questions.
Approve a cited draft that sounds like your client on their best day, and publish under their name.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.
What every draft comes with.
- · Research with sources cited inline, not vague claims dressed up as expertise.
- · Written in the voice the piece calls for, yours or your client's.
- · An editor's review that checks the sourcing and offers fixes you take in one click.
- · The credit cost shown before it drafts, so nothing surprises you at the invoice.
Questions you're probably asking.
Voice is the brief, not an afterthought. You define how the client talks once, and every draft is written and reviewed against it.
Drafts cite sources inline and the editor's review checks claims before you approve. You still read every word. You were going to anyway.
Every client gets their own room, their own voice profile, their own history, and their own ghost. Nothing bleeds.
Brief your first piece.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.