For reputation management
Suppression takes volume and credibility takes craft. A campaign with one but missing the other stalls out somewhere around the tenth piece, and a page-one result needs both moving together.
Ghosts drafts credible, well-sourced bios, executive profiles, and articles at the volume a reputation campaign actually runs on. For most engagements that means twenty pieces before a page-one result starts to move.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
Moving a result off page one takes twenty credible articles across owned assets, social profiles, and third-party placements, and the client is refreshing the SERP daily to see whether any of it is working yet.
Volume that reads like volume makes it worse, because thin, templated pieces are what a search algorithm learns to discount and what a skeptical reader clocks in a sentence. Every piece has to rank and move perception at the same time, produced at a pace no single writer sustains by hand across twenty consecutive drafts. Nobody does.
Ghosts gives you a writer who produces sourced, publishable pieces at campaign volume, each briefed to the subject and the surface it's headed to: profiles that read like a journalist wrote them, bios that hold up under scrutiny, and articles worth linking. The steady stream a suppression campaign depends on holds its quality through piece number twenty.
Credible, well-sourced pieces at the volume ORM actually takes.
Make your own ghost. One ghost per subject keeps a campaign's twenty pieces consistent in voice and framing, however many surfaces they spread across, from owned blogs to earned placements. A mismatched register is the first thing an editor rejects.
How it works.
Set up the subject and the surfaces first (owned assets, social profiles, earned placements), along with the framing that has to hold consistently across every one of them.
Answer a few quick questions about angle and sources for each piece. The draft starts from there.
Once a draft clears review, approve and publish it across your assets, then keep working through the twenty pieces the campaign needs at whatever pace the SERP is moving.
Built for this work.
Volume across owned and earned
Bylined op-eds, guest posts with no forced byline, and profile assets, produced at suppression-campaign pace.
Per-client trained voices
Every client keeps a distinct trained voice recorded in a learning ledger you can read and revert, so the executive's op-ed stays in its own register instead of drifting toward the last client you worked on.
AI-search visibility tracking
The Performance Report add-on tracks what the big assistants (ChatGPT, Perplexity, Claude) say about the brand. You watch the answer shift over days as new assets land and get indexed.
Answer-engine-clean drafting
AEO and GEO rules get applied at draft time, which means new assets are structured for citation by an answer engine at the point of writing rather than retrofitted after they publish.
Client review links
Send a private preview, and approvals and change requests come back logged against the piece they belong to, each carrying a timestamp and the reviewer's name.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
What every draft comes with.
- · Research with sources cited inline, not vague claims dressed up as expertise.
- · Written in the voice the piece calls for, yours or your client's.
- · An editor's review that checks the sourcing and offers fixes you take in one click.
- · The credit cost shown before it drafts, so nothing surprises you at the invoice.
Questions you're probably asking.
Every client lives in their own isolated room, walled off at the database level from everything else you run, so nothing about one engagement is ever visible from another, and because the isolation lives in how the data is stored, discretion is a property of the architecture rather than a policy you read and hope holds.
Drafts are researched with sources cited inline. Each one passes an editor's review before you approve it, a review that keeps the copy credible even when the campaign needs twenty pieces at once.
Build one ghost for the subject. Every piece after that starts from the same voice and framing, whether the campaign covers three surfaces or twenty and whether you write it this week or next quarter.
Brief your first piece.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
Running this at agency or enterprise scale, with multiple seats or custom integration needs? Book a demo →