For reputation management
Suppression takes volume. Credibility takes craft. You need both.
Ghosts drafts credible, well-sourced bios, profiles, and articles at the volume a reputation campaign actually runs on.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.
Moving a result off page one isn't one great article. It's twenty credible ones across owned assets, profiles, and third-party placements, and the client is refreshing the SERP daily to see if it's working.
Volume that reads like volume makes it worse. Thin, templated pieces are exactly what a search algorithm learns to discount, and exactly what a skeptical reader clocks in a sentence. You need pieces solid enough to rank and credible enough to move perception, at a pace no single writer sustains by hand.
Ghosts gives you a writer who produces sourced, publishable pieces at campaign volume, each briefed to the subject and the surface it's headed to. Profiles that read like a journalist wrote them, bios that hold up, articles worth linking. The steady stream a suppression campaign depends on, without the quality falling off at piece number twelve.
Credible, well-sourced pieces at the volume ORM actually takes.
Make your own ghost. One ghost per subject keeps a campaign's twenty pieces consistent in voice and framing, however many surfaces they're spread across.
How it works.
Set up the subject and the surfaces: owned assets, profiles, placements, and the framing that holds across them.
Brief each piece and answer a few quick questions.
Approve sourced drafts at the volume the campaign needs, and publish across your assets.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.
What every draft comes with.
- · Research with sources cited inline, not vague claims dressed up as expertise.
- · Written in the voice the piece calls for, yours or your client's.
- · An editor's review that checks the sourcing and offers fixes you take in one click.
- · The credit cost shown before it drafts, so nothing surprises you at the invoice.
Questions you're probably asking.
Every client lives in their own isolated room, walled off from everything else you run. Nothing is shared across workspaces.
Drafts are researched with sources cited inline and pass an editor's review before you approve. This is credible copy, not filler at volume.
Build one ghost for the subject and every piece starts from the same voice and framing, however many surfaces the campaign covers.
Brief your first piece.
Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.