For social teams & influencers
A week of posts drafts in an afternoon, and no two of them read interchangeable, which is the part most tools miss when they pour every idea into one template regardless of where it will run.
Because Ghosts drafts to each platform's norms, a week of posts takes an afternoon to approve rather than the four or five days you would spend rewriting one caption per channel.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
Three platforms, three sets of rules, and a daily cadence on all of them: LinkedIn wants a hook and a lesson, X wants a thread that earns the scroll, and Instagram wants a caption that isn't the LinkedIn post with the line breaks moved.
Most tools "help" by generating one caption and resizing it. Your audience can tell. A post built for the wrong platform reads like a post built for no one.
Ghosts drafts each post to the platform it's headed to, so when you give it the week's themes it comes back with a LinkedIn essay, an X thread, and an Instagram caption that each read like they belong where they're going, and you approve a week in an afternoon.
It knows each platform's rules cold, so when three formats disagree it writes three separate drafts instead of stretching one caption across all of them.
How it works.
Give Tiffany the week's themes and the platforms they're headed to, and she splits them into per-channel drafts so the LinkedIn version and the X version diverge before anyone on the team sits down to review each one.
You answer a few quick questions covering voice and goal, and Ghosts holds that register across the whole batch, so post nine and post one carry the same voice even after a dozen drafts in between.
Once you approve a batch built to each platform's norms, the whole thing schedules across the week in one pass, which drops the per-post time-setting step from your Monday routine.
Built for this work.
Hard per-platform discipline
Format specs carry real length caps per channel, so captions stay captions and never land on your desk as 900-word essays.
Article-to-social repurposing
You choose the platform, the size, and where the link goes. All three lock before the writer produces a single word.
Hook-first structure
Channel conventions like first-line hooks, line breaks, and thread numbering are enforced by the format itself. Each draft arrives with the numbering and hooks already placed where the channel expects them.
A voice per brand
You train one writer per client and switch between them instantly, so an agency running six brand accounts keeps each voice tied to its own logo.
Caption and link rules per platform
The optimization matrix carries each channel's current best practice into every draft, so what you approve reflects this quarter's format rather than last year's.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
What every draft comes with.
- · Research with sources cited inline, not vague claims dressed up as expertise.
- · Written in the voice the piece calls for, yours or your client's.
- · An editor's review that checks the sourcing and offers fixes you take in one click.
- · The credit cost shown before it drafts, so nothing surprises you at the invoice.
Questions you're probably asking.
Each platform carries its own format rules covering length, hook style, and platform conventions, so a thread and a caption come back genuinely different rather than reflowed from one source paragraph.
Define the voice once and every post is written to it, and if you train a ghost on your best-performing posts, the feed keeps the exact register your audience already responds to.
Short posts are the cheapest thing the writers make. Because you see the credit cost before anything drafts, a batch cannot run up a bill you didn't already approve.
Brief your first piece.
Plans start at $29 a month, and that plan opens with a 7-day free trial, so your first article costs nothing.
Running this at agency or enterprise scale, with multiple seats or custom integration needs? Book a demo →