Ghosts vs. Frase · SEO / AI-search platform

Frase optimizes content to rank. Ghosts writes for the reader, which is increasingly what ranking rewards anyway.

For Frase, the writing is one step in a ranking loop. For anything published under a real person's name, Ghosts treats the writing as the whole point.

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Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.

What Frase is good at.

Frase is “the content operating system for AI search”: SERP research, agent drafting with brand voice, SEO and GEO optimization, and AI-citation monitoring. Entry runs about $45 a month, and it genuinely closes the SEO loop.

Where Ghosts wins.

  • → Anything published under a human's name. Frase's writing is a step in its loop, not the product.
  • → Personal voice and named writers, with an interview up front. Frase has none of those.
  • → The E-E-A-T era rewards it: search engines increasingly cite content that shows a real author. Personal voice is becoming an SEO feature.
FraseGhosts
Closes the SEO/GEO loopYes, genuinelyNot its job; SEO-aware
Personal voiceNoneYes
Named writers + interviewNoneYes
Written forThe algorithmThe reader

Frase pricing and features are approximate and current as of July 2026; check the vendor's live page before deciding.

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Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.

See how Ghosts works for SEO copywriters → Compare every tool side by side →

Read the writing, then decide.

Plans from $29/mo. If the writing isn't worth publishing, tell us within 7 days for a full refund.

Start writing See sample work